The best of Puglia doesn't have a sign outside.
A masseria where they still make mozzarella by hand every morning. A pasta lesson in a family kitchen. A dinner among the vines you can only book through someone they trust. I've spent years earning these doors. Your trip opens them.
Fresh mozzarella at a masseria near Ostuni
Homemade pasta with a local family, in their kitchen
A private dinner among the vines, in a beautiful masseria
Hi, I'm Simona.
I grew up in Puglia and it's still the place I hold closest. I love food, history and photography, and I'm always curious about the people behind a place.
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My job is simple: plan your trip around how you like to travel, choose stays and experiences from people I trust, and be there if anything comes up. You never feel lost.
Planning Puglia from abroad is harder than it looks.
The region is about 400 km long, so "north and south in a week" means hours in the car. Many of the best masserie and family experiences aren't on the big booking sites. Some places close after the summer, and the sea changes with the wind.
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Online, every list looks the same. That's where I come in.
From "we'd love to go" to "we're here" in four steps.
1. Tell me about you
Three minutes, a few questions. No payment.
2. Let's talk
A free 20-minute call. Prefer to write? We can do it all by WhatsApp or email.
3. Your plan
A day-by-day plan with your own map, revised until it feels right.
4. I book, you travel
Stays, experiences and tables reserved, and me on WhatsApp the whole trip.
Choose how much you'd like me to do.
Every plan is written by me, never by a template or an algorithm. You pay only after we've talked.
I take on no more than 4 trips a month, so each one gets my full attention.
Puglia Chat
You're planning on your own and want a local to check it.
€90
• 45-min video call (or chat)
• Review of your itinerary
• Written notes with my best addresses
• Credited if you upgrade
Your Puglia Plan
You want a plan made for you, and you're happy to book.
from €190
• Day-by-day itinerary, up to 7 days
• Your personal Google Map
• Hand-picked stays and experiences
• Restaurants and beaches for each day
Puglia, Taken Care Of
You'd rather I handle everything, before and during the trip.
from €390
• Everything in Your Puglia Plan
• I book stays, experiences, tables and transfers
• Better rates through my partners where possible
• WhatsApp support every day of your trip
• Over 7 days: +€40 per day
Questions I often get asked.
When should I get in touch?
As early as you can. I take on only a few trips each month, and the best masserie and villas for the summer months book up early. Shorter notice? Write to me anyway and I'll tell you honestly what's still possible.
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When do I pay?
Only after we've talked, once you've chosen the option that's right for you.
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Do we have to do a video call?
Not at all. If you'd rather write, we can do everything by WhatsApp or email.
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Do I need a car in Puglia?
For most trips, yes: many masserie, beaches and villages are hard to reach otherwise. If you'd rather not drive, I can arrange private transfers.
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Is Puglia worth it outside the summer?
Absolutely. Spring and autumn are lovely for food, villages and walks. Some beach places close after the summer, so I plan your days around what's actually open.
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Can you help once I'm there?
Yes. With Puglia, Taken Care Of, I'm on WhatsApp every day of your trip.